About the Role

We are seeking a skilled and data-driven SEO & PPC Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a basic understanding of Pay-Per-Click (PPC) advertising. This role requires expertise in Google Search Console, GA4, and guest post outreach, along with a strong understanding of SEO best practices. Candidates with experience in the IT industry are preferred.

Key Responsibilities

Develop and implement SEO strategies to improve website ranking and organic traffic.
Manage Google Search Console and Google Analytics 4 (GA4) to track and analyze website performance.
Conduct keyword research, competitor analysis, and on-page/off-page optimization.
Execute guest post outreach campaigns to acquire high-quality backlinks.
Optimize website structure, meta tags, and content for better search visibility.
Monitor and implement SEO best practices to ensure compliance with search engine guidelines.
Assist in basic PPC campaigns, including keyword selection, ad optimization, and performance tracking.
Generate performance reports and provide insights for continuous improvements.
Stay updated with the latest SEO and PPC trends, algorithm updates, and industry advancements.

Qualifications and Skills

Bachelor’s degree in Marketing, Business, IT, or a related field.
2+ years of experience in SEO, with a basic understanding of PPC.
Proficiency in Google Search Console and GA4.
Experience in guest post outreach and link-building strategies.
Strong understanding of on-page and off-page SEO best practices.
Knowledge of keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.).
Basic knowledge of Google Ads and PPC campaign management.
Excellent analytical skills and ability to interpret performance data.
Strong communication and outreach skills.
Experience in the IT industry (preferred).