About the Role
We are seeking a skilled and data-driven SEO & PPC Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a basic understanding of Pay-Per-Click (PPC) advertising. This role requires expertise in Google Search Console, GA4, and guest post outreach, along with a strong understanding of SEO best practices. Candidates with experience in the IT industry are preferred.
Key Responsibilities
- Develop and implement SEO strategies to improve website ranking and organic traffic.
- Manage Google Search Console and Google Analytics 4 (GA4) to track and analyze website performance.
- Conduct keyword research, competitor analysis, and on-page/off-page optimization.
- Execute guest post outreach campaigns to acquire high-quality backlinks.
- Optimize website structure, meta tags, and content for better search visibility.
- Monitor and implement SEO best practices to ensure compliance with search engine guidelines.
- Assist in basic PPC campaigns, including keyword selection, ad optimization, and performance tracking.
- Generate performance reports and provide insights for continuous improvements.
- Stay updated with the latest SEO and PPC trends, algorithm updates, and industry advancements.
Qualifications and Skills
- Bachelor’s degree in Marketing, Business, IT, or a related field.
- 2+ years of experience in SEO, with a basic understanding of PPC.
- Proficiency in Google Search Console and GA4.
- Experience in guest post outreach and link-building strategies.
- Strong understanding of on-page and off-page SEO best practices.
- Knowledge of keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.).
- Basic knowledge of Google Ads and PPC campaign management.
- Excellent analytical skills and ability to interpret performance data.
- Strong communication and outreach skills.
- Experience in the IT industry (preferred).
What We Offer
- Competitive salary package.
- Growth opportunities within a dynamic and innovative team.
- Access to training and professional development resources.
- Supportive and collaborative work environment.